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Email Marketing Executive

The Role

  • You’ll work to identify the right target audience and grow our email lists.
  • You’ll be responsible for designing and implementing direct email marketing campaigns.
  • You’ll need to carry out quality checks on emails, proofreading them for clarity, grammar and spelling.
  • You’ll ensure that all email templates are mobile-friendly.
  • You’ll research and suggest ways to upgrade our email templates through graphics, personalization and other advanced features.
  • You’ll analyze our campaign performance and suggest improvements.
  • You’ll report on sales revenue generated from email marketing efforts.
  • You’ll ensure that emails follow industry best practices.

 

This is You!

  • You have 3-5 years of email marketing experience.
  • You must have an excellent command of English.
  • You have a proven track record of driving, achieving and exceeding revenue goals through well-defined email marketing strategies and quality execution.
  • You’ve mastered best practices in the email marketing industry and can clearly demonstrate this.
  • You have a thorough understanding of the customer lifecycle, relevant segmentation techniques and personalization.
  • You’re an expert at MS Office.
  • You’re an expert on SilverPop, Responsys or other leading email marketing platforms and can leverage their features for optimal performance.
  • Your knowledge of UI/UX principles is sound and you care deeply about well-designed, well-written and well-structured email marketing experiences.
  • You understand that the customer is at the heart of everything and you double-check that all emails are designed with the customer experience in mind.
  • You’re a whiz at HTML, CSS and JavaScript and know the ins-and-outs of responsive and adaptive design.
  • You’re great at using Adobe Photoshop and Illustrator whenever needed.
  • You’re an expert at planning and forecasting marketing spends.
  • You understand the fundamentals of finance well and are focused on maximising marketing performance while keeping spends and costs to a minimum.
  • You’re an analytical thinker and have excellent communication skills.
  • You’re well-organized and maintain clean accounts for the tools that you use.
  • You’re always up-to-date on the latest trends and news in the email marketing industry and follow all the right blogs and gurus.
  • You’re comfortable presenting your progress, challenges and projections in regular status update meetings. 

 

And this is US

  • We're a young, growing Web Team of 350+ within a 55,000+, leading retail and hospitality conglomerate
  • We're headquartered in Dubai, UAE
  • Our Group's 44 years old and we're 8
  • We're dead serious about Customer Experience
  • We've become a lot better at Product -- Product Strategy, Product Design, Product Management, 
Product Engineering and Product Marketing -- and still working at it
  • We have an awesome open-plan office with plenty of natural light and lofty ceilings
  • We're 99% Mac and 1% Windows (it's all about balance)
  • We have a table tennis and pool table, with competitive players to match
  • We're a fun bunch and love things like team drinks, lunches, dinners and quality downtime

 

About our Group

  • The Landmark Group, founded in 1973, has a diverse portfolio of retail and hospitality brands. It has successfully grown into one of the largest and most successful retail conglomerates in the MENA region with an entrepreneurial culture focused on delivering exceptional value. The Group employs over 55,000 people, and operates over 2,400 outlets covering 30 million square feet across 20 countries in the Middle East, North Africa and India region.
  • The Group offers an attractive, tax-free compensation salary, annual incentive, benefits including family medical and annual family return tickets, and an opportunity to grow your leadership career with an strategic team within one of the most successful and fastest growing retailers in the region.

 

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